On Wednesday 16 March, twelve Y12 students attended the annual ESF Marketing Competition at Renaissance College. Our two DC teams competed with 12 other teams in this full day marketing challenge. Students had to build a marketing strategy to help the company UBER Hong Kong to recruit female drivers. They also had to make a 60-second TV ad and a one week Instagram campaign. Our two teams showed a very high level of creativity, communication skills and motivation and presented some excellent ideas.