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A new look for DC

Posted: March 18, 2016

ESF has been engaged in an intentional rebranding exercise with external consultants for the last year. The research and collaboration during this process yielded a number of results that will influence the way ESF and its schools improve communication with parents and other constituents.

One of the significant changes is a streamlining of the ESF branding across all schools.  New logos for each school have been developed to reinforce the important connection to ESF and increase the visual brand awareness for all ESF schools. While each school has special characteristics, we share many of the same personality and cultural elements that define who we are. Foundation-wide, all ESF schools aim to bring out the best in every student, and the cohesive branding across the Foundation will enable all schools to better tell the story of how we do this. All ESF schools, including primary/secondary, PIS and kindergartens, as well as the ESF Language & Learning and ESF Sports programmes, are adopting this new branding.   

As a result, in the coming months, you will see a change over of the Discovery College logo to the new one shown here, as well as other brand elements on our website, social media and printed materials. We are excited about the opportunities this will bring for Discovery College, and look forward to sharing future updates with you.